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Canva expands from design into analytics with acquisition of MagicBrief

From left, Cliff Obrecht, Canva's co-founder and chief operating officer, and George Howes, co-founder and CEO of MagicBrief, pose for a photo at the Cannes Lions festival in Cannes, France, in June 2025. Canva has grown into a $32 billion startup through its popular design tools used for easily creating images, marketing material and presentations. Now the company, with its 12th acquisition, is buying its way into the analytics market. Canva said on Tuesday that it's buying MagicBrief, whose