Novoloop is making tons of upcycled plastic
Plastic has a recycling problem. Only about 9% of plastic gets recycled, and a majority of that waste comes from single use items like plastic grocery bags. It’s partly a design problem — they’re made to be discarded. But it’s also a technology problem because recycling such films isn’t easy, and the results usually aren’t great. Novoloop says it has developed a way to take those troublesome plastics and turn them into something other companies actually want to buy. The California-based startu