As AI kills search traffic, Google launches Offerwall to boost publisher revenue
Google’s AI search features are killing traffic to publishers, so now the company is proposing a possible solution. On Thursday, the tech giant officially launched Offerwall, a new tool that allows publishers to generate revenue beyond the more traffic-dependent options, like ads. Offerwall lets publishers give their sites’ readers a variety of ways to access their content, including through options like micropayments, taking surveys, watching ads, and more. In addition, Google says that publis