PerfectTablePlan maker finds ChatGPT ads convert far worse than Google Adwords

An independent developer ran a three-week ChatGPT ad campaign for event-seating software PerfectTablePlan, spending £289.52 for 2,988 clicks at an average 10p per click. The campaign yielded just 14 installs, a 0.46% conversion rate and a 69% bounce rate, versus roughly 5% conversion and under half the bounce rate on Google Ads and organic ChatGPT referrals. Working with ad-fraud researcher Dr Augustine Fou, the developer used analytics tooling to rule out bot traffic, pointing instead to poor targeting as the likely cause of the weak results.