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Borderlands 4 pre-orders open at $70, avoiding feared $80 price tag

What just happened? The situation around Borderlands 4's potential $80 price has seen outcry, outrage, and a very poorly-worded X post from CEO Randy Pitchford. But fear not: the game is now available for pre-order at $70 for the standard version. With more new games costing $80, there were fears that Borderlands 4 would follow this trend. But the game has landed on Steam ahead of its September 12 launch with a $70/£60/€70 price tag. That's for the standard edition. There's also a $100/£90/€10

Borderlands 4 will not cost $80, despite misguided executive comments

Borderlands 4, the latest entry in Gearbox Software's popular looter shooter franchise, is available to pre-order now for $70, a good $10 less than many assumed it would cost. The game's price first came into question when its September 12 release date was announced without pre-order details, and Gearbox CEO Randy Pitchford suggested that whether the game came with a $80 price tag was out of his hands. Pitchford put his foot in his mouth in a thread on X sharing a behind-the-scenes video about