Which colours dominate movie posters and why?
Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it against a lifetime of genre expectations. Over the past century, marketing teams have shifted from painterly illustration to photography and from saturated Technicolor hues to today’s more controlled, strategic colour use. I wanted to take a data-led look at colours on movie posters, so I gather