GoKawiil
Tech News
Pabst Blue Ribbon announced on Instagram that thieves stole roughly 40,000 pounds of its beer, turning the theft into a public marketing moment rather than a quiet internal matter. The move mirrors a growing trend of brands, like KitKat previously, openly acknowledging cargo thefts and using them to generate social media buzz.
Thieves used fraudulent subcontracting paperwork to arrange a fake pickup at a Pabst distribution center in Montclair, California, making off with roughly 40,000 pounds of beer worth about $25,000. Pabst responded with a tongue-in-cheek social media countdown demanding the return of its 'truck,' though police clarified no truck was actually stolen, just the cargo. A separate $45,000 shipment bound for Tucson vanished from the same facility the same day, and investigators are exploring a possible link.