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Apple exploring generative AI to boost chip development, says hardware chief

Johny Srouji, Apple’s top chip executive revealed recently in a private event that the company is exploring the use of generative AI to help speed up the design process for its custom silicon. Here’s what he said, as reported by Reuters. ‘More design done in less time’ In a recent speech at an event hosted by the Interuniversity Microelectronics Centre (imec) in Belgium, where he received an award, Apple SVP of Hardware Technologies said the company sees “high potential” in using AI as part of