'Starter packs' have played a central role in Bluesky's rapid growth
“Vital onboarding strategy for the emerging social media systems” “Our findings go beyond Bluesky: they point to a new framework for launching successful social platforms,” said Dr Onur Ascigil, Lecturer in Computer Science at Lancaster University and Principal Investigator of the study. “Starter packs are becoming a vital onboarding strategy for the emerging social media systems that are seeking to attract users from dominant platforms.” The researchers believe their findings could help platfo