Smart TV OS owners face “constant conflict” between privacy, advertiser demands
StreamTV Insider provided flights from New York City to Denver and two nights of accommodation so Ars could attend its StreamTV Show. Ars does not accept paid editorial content. DENVER—Most smart TV operating system (OS) owners are in the ad sales business now. Software providers for budget and premium TVs are honing their ad skills, which requires advancing their ability to collect user data. This is creating an “inherent conflict” within the industry, Takashi Nakano, VP of content and program