YouTube adds shopping features to its 'Ask YouTube' AI search tool

YouTube announced at its Made on YouTube event that Ask YouTube, its conversational AI search feature, will now help users make shopping decisions. Users searching for products can get organized comparisons of attributes and categories, and can ask follow-up questions directly on a video's watch page. YouTube said the feature, powered by a custom Gemini model, was used by over 140 million people in June, up more than 500% since December.