GoKawiilYouTube adds shopping features to its 'Ask YouTube' AI search tool
YouTube announced at its Made on YouTube event that Ask YouTube, its conversational AI search feature, will now help users make shopping decisions. Users searching for products can get organized comparisons of attributes and categories, and can ask follow-up questions directly on a video's watch page. YouTube said the feature, powered by a custom Gemini model, was used by over 140 million people in June, up more than 500% since December.
GoKawiil's interpretation of the reporting above, not reported fact.
The expansion suggests YouTube wants to position itself as a shopping research hub, competing with search engines and retail sites for purchase-related queries. By tying recommendations to creator videos, YouTube could be aiming to capture commerce revenue while leveraging viewer trust in creators' opinions, according to the company's own framing of user behavior trends.
- Ask YouTube now includes shopping-focused features like comparison tables for products.
- Users can ask follow-up questions directly on a video's watch page.
- YouTube reports over 140 million users engaged with Ask YouTube in June, a 500%+ increase since December.
Source: techcrunch.com — Sarah Perez, 2026-09-23
Published there as: “YouTube doubles down on video shopping with AI-powered ‘Ask YouTube’ feature”
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