Appfigures publishes data on mobile gaming in 2024: fewer hits, but more money than ever
Published on: 2025-07-16 03:18:35
According to new data from Appfigures (via Bloomberg,) mobile game spending hit new highs in 2024, even though downloads and new game releases saw a steep decline.
Spending hits new highs, but fewer games break through
The report reveals that spending on mobile games rose 4% to $65.7 billion last year. However, just $3.9 billion of the total amount came from titles actually released in 2024.
While new games hit their first million in revenue faster than ever, taking 106 days on average (versus 194 days in 2023 and 273 in 2022), fewer games reached that milestone at all.
Another bright warning sign comes from the fact that just 399 titles cleared the $1 million bar in 2024, a steep drop in a year that also saw 43% fewer new mobile game launches.
Games like Honor of Kings, Peacekeeper Elite, and Monopoly Go! continued to dominate both revenue and engagement, with Tencent out-earning its nearest competitor, Scopely Inc., by a factor of four.
These results track with broader trends a
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