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ZDNET's key takeaways
Apple has reportedly launched an AI chatbot for its retail staff.
Asa is intended to be an automated digital sales assistant.
The chatbot arrives just weeks before the launch of iPhone 17.
Apple has reportedly launched a new AI chatbot -- for its employees, not for its customers.
Nicknamed Asa, the chatbot is designed to serve as an automated digital assistant for the company's retail staff, making them better equipped to sell iPhones and other products, according to screenshots posted to X on Sunday by MacRumors
analyst Aaron Perris.
Apple did not immediately respond to a request for comment.
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