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ZDNET's key takeaways
AI projects are failing because the underlying strategy is flawed.
Business leaders should build on projects that employees find useful.
The winners will focus on value creation, not cost elimination.
AI has become the boardroom obsession of the decade. Yet despite billions in investment and relentless hype, recent independent studies show that most enterprises struggle to turn pilots into measurable business outcomes.
Two recent studies put this problem into sharp focus:
MIT NANDA reported that 95% of enterprise generative AI pilots fail to deliver revenue gains. Only a small minority (~5%) of pilots successfully scale to production or achieve tangible growth.
McKinsey's 2025 State of AI survey showed that while adoption is increasing, more than 80% of firms report no enterprise-level EBIT
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