is transportation editor with 10+ years of experience who covers EVs, public transportation, and aviation. His work has appeared in The New York Daily News and City & State.
For years, BMW has been teasing its forthcoming next-generation “Neue Klasse” electric vehicle platform, complete with better batteries, better range, and an all-new “superbrain” with enhanced computing power. Today, the German automaker finally revealed the first Neue Klasse vehicle: the iX3. And at first glance, it has a lot to take in.
The iX3, which made its debut today at the Munich auto show, represents the 109-year-old company’s attempt at reinventing itself as a future-focused automaker that understands the growing importance of software in the automotive world. It’s also the tip of the spear in BMW’s effort to challenge the growing influence of China, which has become the world’s number one exporter of high-tech electric vehicles. And the iX3 will soon be joined by 40 more Neue Klasse models over the next two years as BMW radically changes the way it designs, builds, and sells what it calls “the ultimate driving machine.”
Of course, all that will be for naught if the iX3 isn’t a compelling EV with killer specs that’s fun to drive. And from the first look, it seems like BMW may have hit it out of the park.
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