Discord explores virtual rewards for its ad product as it prepares for a potential IPO

Discord announced on Wednesday that it’s experimenting with a new virtual reward system aimed at encouraging more users to engage with its interactive ads. This new feature, called “Orbs,” comes on the heels of the company preparing for a potential IPO. Users can earn Orbs by completing “Quests,” Discord’s ad format where advertisers incentivize users to watch product videos or play games by rewarding them with virtual items. The addition of Orbs gives users the chance to redeem exclusive digital items from Discord’s Shop, including Nitro credits, profile badges, avatar decorations, profile effects, and items from main collections. It’s clear that the goal of Orbs is to encourage more interaction with Quests as Discord seeks to demonstrate to partners that it can offer a scalable ad business. The company has reportedly discussed a possible IPO with investment bankers, per The New York Times. Image Credits:Discord Last month, Peter Sellis, Discord’s senior vice president of product, ... Read full article.