This U.S. university just launched a major in content creation, as critics question the ‘influencer’ degree

The content creation program at Arizona State University isn’t the first of its kind. Ask a teen what they want to be when they grow up, and there’s a fair chance being an influencer is on their list.Digital media and the people who star in it have been cultural mainstays for teens’ entire lives, so creating social media, video or podcast content seems a natural, albeit nontraditional, career path. And now they can earn a college degree in that very field.Arizona State University recently launched a new bachelor’s degree in content creation, offered through its Walter Cronkite School of Journalism and Mass Communication. The curriculum overlaps with that of ASU’s mass communication and media studies degree, with the major departure being a slate of specialized electives on podcasting, studio production and on-camera presence.ASU’s announcement was met with swift criticism from many sides — from people who feel content creation is not a legitimate profession to those who question the value of a college degree in launching a social media career.But the ASU program is not the first of its kind.And the university, which declined an interview request about the new program, is not the first to offer content creation courses.Universities, eager to compete for a shrinking student population, are rolling out new majors intended to prepare students for today’s careers. Whether they lead to jobs can be up for debate.