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The weeklong TikTok fight over whether NYC influencers are ‘boring’

Source: theverge.com | By Mia Sato

Published on: 2025-06-09 21:30:00

TikTok’s curse or blessing, depending on how you look at it, is that any video made by any random person can get millions of views without much rhyme or reason. Thousands of comments flood in, people make reaction videos, your random thoughts are referenced as gospel, and the TikTok content machine starts to whir. If you’re of a certain demographic with certain interests — namely lifestyle, beauty, fashion, and New York City — you’ve probably already seen this viral 43-second clip that has spir

Keywords: content influencers new people york

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Agentic AI startup AMT aims to be ‘Google Adwords for influencers,’ raises seed round

Source: techcrunch.com | By Mike Butcher

Published on: 2025-06-10 05:49:00

Booking an ad campaign with social media influencers is currently not exactly easy. For starters, influencers’ approaches to marketing can be unconventional, and there’s no standard way to engage with them. On the other side, marketing agencies that employ hosts of people to book and track brand campaigns are limited by how many influencers they can engage at any one time. Put simply, the creator marketing ecosystem is being held back in many ways by the old-world ad/marketing agency model. Wou

Keywords: ai amt influencer influencers marketing

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