Instagram could launch a separate Reels app amid uncertainty over TikTok's future
Published on: 2025-07-13 12:52:00
In context: With the continuing drama surrounding TikTok's future in the US showing no signs of resolving itself, rival social media sites are trying to offer users a viable alternative. Instagram is one such platform that is reportedly considering spinning off Reels as a separate app to take advantage of a potential TikTok-free social media landscape in the country.
According to unnamed insider sources cited by The Information (via Reuters), the plan was reportedly discussed by Instagram CEO Adam Mosseri with staff earlier this week. However, the company has not officially confirmed or denied the report, with its spokespersons refusing to speak to the media about the subject.
The news about a possible separation of Reels comes amid reports that Instagram users were bombarded with a range of violent and adult content this week. According to some users, the graphic videos showed school shootings, stabbings, beheadings, rape, and gory accidents. Meta has since apologized for the "error
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