Left-leaning influencers embrace Bluesky without abandoning X, Pew says

It’s no surprise that many big, left-leaning social media accounts have recently joined Bluesky — but a new analysis from the Pew Research Center attempts to quantify that shift. This comes as an update to Pew’s news influencer report released in November 2024, which did not include Bluesky in its numbers. The report focused on a relatively small group of 500 influencers, all of whom have more than 100,000 followers on at least one major platform and post regularly about current events. For this Bluesky-centric update, Pew looked at those same influencers (as opposed to accounts that may have found a big audience on Bluesky exclusively) and saw that in February/March, 43% of them had an account on Bluesky. Just over half (51%) of those accounts were created after the 2024 presidential election. There’s a big divide between influencers on the right and the left, with 69% of the left-leaning accounts (the ones that explicitly identified as liberals or Democrats and expressed support f ... Read full article.