Apple announced its iPhone 16 lineup one year ago, and arguably its tentpole features have been a rare miss for the company. But rumors for the iPhone 17 indicate it should be a strong return to form deserving of an upgrade.
iPhone 16: Three disappointing tentpole features
Every year, Apple’s new iPhone lineup packs a variety of big and small upgrades.
With the iPhone 16 line, Apple put a lot of emphasis on three features in particular:
Camera Control Apple Intelligence and larger Pro displays
There were plenty of other improvements of the iPhone 16 line, but these received prime attention from Apple in its marketing.
Here’s the opening for the official iPhone 16 and 16 Plus announcement:
Apple today announced iPhone 16 and iPhone 16 Plus, built for Apple Intelligence, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. The iPhone 16 lineup also introduces Camera Control, which brings new ways to capture memories, and will help users quickly access visual intelligence to learn about objects or places around them faster than ever before
It’s a similar story with the iPhone 16 Pro and Pro Max announcement:
Apple today introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring Apple Intelligence, larger display sizes, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more — all powered by the A18 Pro chip. With Apple Intelligence, powerful Apple-built generative models come to iPhone in the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. Camera Control unlocks a fast, intuitive way to tap into visual intelligence and easily interact with the advanced camera system.
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