Involution or evolution? China wants to stop the EV price war, but analysts are doubtful
Published on: 2025-06-09 16:04:55
A worker checks a finished vehicle on the production line for electric vehicle maker Zeekr at its factory on May 29, 2025 in Ningbo, China. Kevin Frayer | Getty Images News | Getty Images
BEIJING — Chinese regulators aren't pleased about the price war brewing in its automotive sector, but industry players and analysts only see the competition heating up. "A certain automaker has taken the lead in launching significant price cuts and many companies have followed suit, triggering a new round of 'price war' panic," the China Association of Automobile Manufacturers said in a Chinese-language statement Saturday, translated by CNBC. The government-linked body was taking shots at electric vehicle giant BYD , which sparked the latest round of discounts on May 23, including a more than 30% price cut on one of its car models. "Disorderly 'price wars' intensify vicious competition," the association said, warning of further pressure on profit margins and consumer safety risks. It called for compa
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