Each September, Apple's product release playbook dials up the unveiling of the company's newest line of iPhones, along with a variety of complementary gadgets. On Tuesday, the company took the wraps off the iPhone 17 in all its variations, most notably the new skinny iPhone Air, along with new Apple Watches -- Series 11 and Ultra 3 -- and an upgrade to its 2-year-old AirPods Pro 2 earbuds.
Along with the hardware, Apple is rolling out the new versions of the devices' respective operating systems, iOS 26 and WatchOS 26, both of which have been in public beta all summer. (The final version of iOS 26 will be available on Monday, Sept. 15.) The new Liquid Glass interface design may even seem routine to you by now.
Watch this: Everything Announced at Apple's iPhone 17 Event in 7 Minutes 07:18
Many of the new devices' capabilities come from new features in their operating systems, and throughout Apple stressed health and fitness as one of the primary drivers. It deemphasized how many of the features' analysis capabilities -- notably most of the new heart-rate sensing and Live Translation in the AirPods Pro 3 -- really rely on the iPhone for their heavy lifting.
Given Apple's struggles with its AI efforts, especially given how much it stressed Apple Intelligence at previous events, the company came as close to downplaying it as it could: There was only the occasional mention of features being driven by AI and the increased neural power in the new A19 Pro processor. And despite no discussion of smart home tech, there was a brief hint in the iPhone Air announcement.
For more in-the-moment commentary, check out our Apple Event live blog.
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iPhone 17 boasts a better screen
The update to Apple's most mainstream model comes in pastel colors. Notably, the base iPhone 17 now has a ProMotion (120Hz VRR) display, which was formerly only on the Pro models. The screen is larger (6.3 inches) and brighter (up to 3,000 nits) with an improved scratch- and glare-resistant coating. ProMotion has been a much-wanted upgrade; I think there's probably some dancing going on right now. Inside, it incorporates the A19 chip with a five-core GPU and adds fast charging.
iPhone 17's upgrades include a ProMotion display. Apple/Screenshot by CNET
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