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Deploying agentic AI? You'll probably do business with these 3 companies

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ZDNET's key takeaways

Microsoft, Nvidia, and Google top the agentic AI market.

Agentic AI automates problem-solving in real time.

The tech will significantly impact enterprise productivity.

Research And Markets' 2025 360 Quadrant analysis aims to provide insights into the global agentic AI market. The study, published Thursday, includes the market's key players, technological advancements, product innovations, and emerging trends -- and right now, Microsoft's Copilot enterprise solutions, Nvidia's GPUs, and Google's Gemini-powered productivity tools lead the industry.

Also: OpenAI has new agentic coding partner for you now: GPT-5-Codex

The analysis ranked companies based on annual revenue, geographic presence, growth strategies, investments, and sales strategies. It asserts that the big three -- Microsoft, Nvidia, and Google -- invest in research and development, form strategic partnerships, engage in collaborative initiatives to spark innovation, and expand their global footprint, all to maintain a competitive advantage.

Agentic AI refers to an AI system that can complete specific tasks with little to no supervision. The system consists of machine learning models that emulate real-time human decision-making to solve problems. According to the 360 Quadrant, this type of AI system will heavily impact enterprise operations by using automation to solve problems without much human oversight.

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