Amazon
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ZDNET's key takeaways
Amazon says its agent makes high-quality ad production a breeze.
The agent aims to give SMBs better advertising tools.
It's accessible via a new "chat" feature in Creative Studio.
Amazon has launched a new AI agent that automates virtually every step of the advertisement-production process, from audience research to ideation to storyboarding to the production of a short video ad.
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Amazon Ads -- the company's adtech division -- announced Wednesday that its new agentic AI tool is designed to help smaller brands tap into a level of ad production-quality that's traditionally only been accessible to their more deep-pocketed competitors. The agent is accessible via a new "chat" feature in Creative Studio and can be prompted to perform tasks using natural language instructions.
"Creative Studio's powerful new AI tool acts like a creative partner and strategist at your fingertips, helping advertisers of all sizes produce polished, professional-quality ads in just hours -- at no additional cost -- unlocking the same creative edge once reserved for the biggest brands," Amazon wrote in a press release.
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