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Nvidia agrees to buy Hugging Face for $12.9 billion, report says

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Why This Matters

Nvidia's planned acquisition of Hugging Face for $12.9 billion marks a significant move to deepen its presence in the AI software ecosystem, particularly in open-source model sharing and collaboration. This deal highlights Nvidia's strategic focus on integrating hardware and software to dominate the AI landscape, benefiting both industry innovation and consumer access to advanced AI tools.

Key Takeaways

Nvidia has agreed to buy open-source platform Hugging Face for $12.9 billion, The Information reported on Wednesday, citing a person with knowledge of the deal.

Deal talks began after Hugging Face, an open-source AI platform developers use to collaborate, test and share tools, received acquisition interest from another suitor, according to The Information.

Business Insider separately reported that Nvidia had been "in talks" to acquire Hugging Face. The outlet reported last week that Hugging Face has been working with a bank to evaluate bidders' interest in the startup, citing people familiar with the matter.

CNBC could not independently verify the report. Hugging Face and Nvidia did not immediately respond to a request for comment.

If completed, the acquisition would put one of the most widely used platforms for sharing and working with open-source AI models under Nvidia's ownership, expanding the chipmaker's reach further into the software and model ecosystem.

Nvidia, whose blockbuster earnings Wednesday prompted shares to rise 4% in after-hours trading, has made a series of deals in the past year, including a $20 billion licensing deal with AI chip startup Groq.

Siddy Jobe, a fund manager at Eonopolis Exponential Technologies funds, said it made sense for Nvidia to target a company like Hugging Face, as Nvidia has made it clear that it is not looking to discriminate between closed and open-source models.

"I think Nvidia is very much a community, a platform-based company, and in that respect, I think Hugging Face fits perfectly within that. There is this five-layer cake from Nvidia, and foundational models are one of them," Jobe told CNBC's "Squawk Box Europe" on Thursday.

"It is clear that Nvidia wants to be integrated in the entire stack vertically, going from energy to foundational models and also to applications," he added.