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ZDNET's key takeaways
Oura is launching four colorful $500 smart rings.
The Oura Ring 4 Ceramic lineup is eye-catching and fashionable.
The software is no different than the original Oura Ring 4.
Smart rings are more discreet health trackers than a smartwatch, and it takes a knowing eye to realize somebody is wearing one. Still, as Oura Rings become more prevalent (and Oura Ring sales skyrocket), it's getting easier and more common to spot that chunky metallic ring around a person's finger.
Also: The best smart rings: I tested and found an obvious winner
Oura's latest product offers an alternative to the company's flashy metal smart rings. The Oura Ring 4 Ceramic lineup, the smart ring company announced on Wednesday, leans more toward the device as a statement piece. Eye-popping colors make the new wearable seem like an accessory first and a health tracker second.
The Oura Ring Ceramic is made of zirconia ceramic, a material Oura says is designed for shine and durability. It comes in four rich colors: Cloud (white), Tide (light blue), Petal (light pink), and Midnight (navy). Compared to the original Oura Ring 4 lineup, Oura says the ceramic coating on these rings keeps the color vibrant and less prone to fading or discoloration over time.
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