Back Market
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Refurbished tech marketplace Back Market opened a US store.
Consumers can test used devices before purchasing them.
Back Market aims to curb the upgrade cycle and reduce costs.
Back Market, the online refurbished tech marketplace, offers buyers who want to save money on electronics (and reduce e-waste) good-as-new products repaired by experts. Starting today, the retailer has taken the process to its first-ever brick-and-mortar store, where buyers can shop for secondhand phones and laptops in person -- just like at an Apple Store.
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The company's pilot store opened its doors on Wednesday in New York City's Soho neighborhood, inviting consumers to see and touch repaired devices before buying them.
"When people experience refurbished tech in person, they see the quality, the savings, and the potential to live smarter," Back Market CEO Thibaud Hug de Larauze said in the release. "We believe this pilot can spark real trust and momentum for a more sustainable way forward."
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