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ZDNET's key takeaways
Pixel 10 Pro faces tough competition around the $1,000 price tier.
Samsung, Apple, and OnePlus offer strong alternatives.
Last year's Pixel 9 Pro still delivers great value.
Google's latest flagship, the Pixel 10 Pro, brings its Pixelized blend of AI smarts and photographic intelligence to the premium Android space. I'm always excited for the newest Pixel, but now more than ever, it faces some tough competition at $999.
Also: I replaced my Samsung S25 Ultra with the Pixel 10 Pro XL for weeks - and don't regret it
If you're on the fence about whether to pick up Google's newest Pixel, you should consider that several other phones offer equal or greater value for your money, each with its own unique spin on speed, battery life, cameras, and software. Apple last month announced the new iPhone 17 series, after all. Let's take a look at it, and a few other alternatives.
1. Samsung Galaxy S25
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