Joe Maring / Android Authority
TL;DR Verizon is trying to shed its “premium-price” image by launching a new promotion aimed directly at AT&T and T-Mobile customers.
It’s new AI-powered “Bring your bill” tool analyzes rival bills and applies comparable pricing and promotional credits to match or beat them.
The matched rates are locked for 36 months, but prices will rise afterward, making it a short-term value play rather than a permanent discount.
Verizon has a well-earned reputation for solid network performance, but at a much higher price than the competition. Over the last few years, this has changed a bit as T-Mobile has become a major leader in 5G and beyond. The truth is that all three major carriers now offer fairly similar features and performance overall, though it ultimately depends on where you live. What really sets carriers the most is quickly becoming price and value. That’s not an area that Big Red usually excels at, but with its newest promotion, it’s promising to get more competitive here than ever before.
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While it would be nice if Verizon or one of the other big providers were planning a massive price cut strategy, that’s not the case. Instead of lowering prices across the board, Verizon is instead taking aim at T-Mobile and AT&T customers by promising it can get them a better deal with its new “Bring your bill from
AT&T or T-Mobile” promo.
Simply put, Verizon is using AI to look through your AT&T and T-Mobile deal and will then look at what it can do to match the offer in terms of pricing and features. To be clear, this isn’t just a simple matching tool. Verizon is also applying extra discounts and incentives to help match pricing. As you might guess, there’s no guarantee they will be able to match your existing pricing, especially for those with older legacy plans.
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