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ZDNET's key takeaways
Most business leaders struggle to prove the value of AI projects.
Success comes down to storytelling, especially with the board.
Focus on business outcomes and track your progress carefully.
Evidence suggests that many business leaders struggle to prove that an investment in generative AI delivers measurable returns.
More than 97% of organizations find it tough to demonstrate the business value of gen AI, according to a survey of 600 data leaders by Wakefield Research on behalf of technology specialist Informatica.
Also: OpenAI's Altman calls AI sector 'bubbly,' but says we shouldn't worry - here's why
However, measuring AI ROI doesn't have to be an intractable challenge. ZDNET attended a panel session and spoke with digital leaders at the recent Informatica World Tour event in London to discover five ways to measure the value of AI projects.
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