Amazon's Prime Big Deal Days sale kicked off yesterday, and will continue through today, Oct. 8. The two-day sales event, more commonly known as October Prime Day, is one of the first to kick off the holiday shopping season. We're seeing discounts on plenty of items, including dozens of gadgets that won't break the bank, but this is your last day to grab Prime savings.
Also: The best October Prime Day deals live now
Since Amazon and competing retailers often inflate prices to make deals and discounts appear more substantial than they actually are, I vetted and curated these deals, featuring ZDNET-tested and recommended products, as well as some of my own personal selections that you can't find anywhere else. Here are my favorite picks for the best October Prime Day deals under $25. Shop savings while you still can.
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Best Prime Day under $25 deals 2025
More Prime Day deals under $25
When is October Prime Day 2025?
October Prime Day runs on Tuesday, Oct. 7, through Wednesday, Oct. 8.
Are deals really cheaper on Prime Day?
The legitimacy of Prime Day is a topic of heated debate every year. Primarily, Prime Day offers some legitimate deals, typically on flagship Amazon products such as Fire TVs, Echo devices, Kindles, and more. However, the best way to ensure you're getting an actually deal is to prepare to shop for offers and use price tracking tools to make sure you don't fall victim to brands marking up items to "discount" them later.
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