When is October Prime Day 2025?
October Prime Day (or Prime Big Deal Days) landed on Tuesday, Oct. 7, and runs through Wednesday, Oct. 8 this year.
Are deals really cheaper on Prime Day?
The legitimacy of Prime Day is a hotly debated topic every year. Prime Day does have some legit deals, usually on flagship Amazon products like Fire TVs, Echo devices, Kindles, and more. However, the best way to ensure you're getting an actual deal is to prepare to shop for offers and use price tracking tools to make sure you don't fall victim to brands marking up items to "discount' them later.
What are Lightning Deals?
Amazon's lightning deals are limited-time promotional offers on products. Often these products have limited quantities available at the discounted price. Once it's 100% claimed, the offer becomes expired. Lightning deals typically last anywhere from 4-12 hours and can vary significantly. A status bar tells you how many Prime members have claimed a lightning deal. For example, here's a live example of a lightning deal at Amazon as of Oct. 7.
Screenshot by Kayla Solino/ZDNET
Amazon Prime Day vs. Black Friday: Which has better deals?
While Amazon Prime Day has deals exclusive to Prime members, Black Friday deals are available across all retailers and are available to anyone. Some of the lowest prices we've ever seen products discounted at have been during Black Friday sales events. However, we consistently notice that Amazon products are priced lower during Prime Day events, so now is a better time to buy Kindles, Fire TVs, Echo devices, etc.
How can you fact-check Prime Day deals?
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