Google's new Pixel 10 phones offer spec upgrades, camera improvements and more AI features. The three models look very similar to last year's Pixel 9 phones, so don't expect any drastic design changes.
But when it comes to the standard Pixel 10, the higher-spec Pixel 10 Pro and the large Pixel 10 Pro XL, the biggest change might be the addition of many shiny Pro features to the cheapest model..
Though there are still some differentiators between models, that lead is shrinking, with more top-level features trickling down from the Pro to the baseline model. All in all, they're powerful handsets that rank among the year's best phones.
Pixel 10 price comparison
Pixel 10: $799. The Pixel 10 didn't get a price increase from last year's standard model despite getting more features.
The Pixel 10 didn't get a price increase from last year's standard model despite getting more features. Pixel 10 Pro: $999. The Pixel 10 Pro also kept its predecessor's price, though it hasn't changed much from the Pixel 9 Pro.
The Pixel 10 Pro also kept its predecessor's price, though it hasn't changed much from the Pixel 9 Pro. Pixel 10 Pro XL: $1,199. The top-end Pixel 10 Pro XL got a $100 price hike this year, with a handful of spec upgrades.
Both the Pixel 10 ($799) and Pixel 10 Pro ($999) retain the prices of their predecessors, keeping them in line with their equivalents from other brands, like the Samsung Galaxy S25 ($799) and Galaxy S25 Plus ($999).
But the Pixel 10 Pro XL got slightly more expensive this year, getting a $100 price bump to $1,199 (up from the $1,099 Pixel 9 Pro XL with 128GB of storage), likely to account for the higher 256GB starting storage option.
The Pixel 10 Pro XL. Andrew Lanxon/CNET
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