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Salesforce launches Agentforce 3 with AI agent observability and MCP support

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Salesforce rolled out sweeping enhancements to its AI agent platform Monday, addressing the biggest hurdles enterprises face when deploying digital workers at scale: knowing what those agents are actually doing and ensuring they can work securely across corporate systems.

The company’s Agentforce 3 release introduces a comprehensive “Command Center” that gives executives real-time visibility into AI agent performance, plus native support for emerging interoperability standards that allow agents to connect with hundreds of external business tools without custom coding.

The timing reflects surging enterprise demand for AI agents. According to Salesforce data, AI agent usage has jumped 233% in six months, with over 8,000 customers signing up to deploy the technology. Early adopters are seeing measurable returns: Engine reduced customer case handling time by 15%, while 1-800Accountant achieved 70% autonomous resolution of administrative chat requests during peak tax season.

“We have hundreds of live implementations, if not thousands, and they’re running at scale,” said Jayesh Govindarajan, EVP of Salesforce AI, in an exclusive interview with VentureBeat. The company has moved decisively beyond experimental deployments, he noted: “AI agents are no longer experimental. They have really moved deeply into the fabric of the enterprise.”

“Over the past several months we’ve listened deeply to our customers and continued our rapid pace of technology innovation,” said Adam Evans, executive vice president and general manager of Salesforce AI, in announcing the platform upgrade during a live event Monday. “The result is Agentforce 3, a major leap forward for our platform that brings greater intelligence, higher performance, and more trust and accountability to every Agentforce deployment.”

How global food giant PepsiCo is leading the enterprise AI agent revolution

Among the companies embracing this technology is PepsiCo, which is deploying Agentforce as part of a broader AI-driven transformation of its global operations. In an exclusive interview with VentureBeat, Athina Kanioura, PepsiCo’s chief strategy and transformation officer, described the deployment as crucial to the company’s evolution in an increasingly complex marketplace.

“As a longtime partner of Salesforce, we recognized an opportunity to holistically integrate the way we utilize their platforms across our business — especially as the customer landscape evolves, trade becomes more complex, and the need to better integrate our data increases,” Kanioura told VentureBeat.

The food and beverage giant, whose products are consumed over a billion times daily worldwide, sees AI agents as essential for meeting customers “where they are — and in the ways they want to engage with us,” while driving backend efficiency by integrating systems and simplifying processes.

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