Apple Vision Pro recently got a big visionOS 26 software update, and its first hardware revision is coming soon. But what may prove more critical to Vision Pro’s long-term success is another recent development: live sports are coming soon in Apple Immersive Video.
Immersive Video is one of Vision Pro’s strengths, but with untapped potential
Among Vision Pro early adopters, one of the most widely praised features is Apple’s new ‘Immersive Video’ format.
Immersive Video provides a 180-degree “immersive” entertainment experience.
Rather than watching TV shows or movies in a large floating window in front of you, Immersive Video makes it feel like you’re right there inside the content.
The biggest problem with these videos isn’t their quality, but rather limited quantity. In the 20 months Vision Pro has been on the market, the demand for more Immersive Videos has easily outpaced what Apple has been able to produce.
Thanks to new hardware and software tools finally arriving in third-party hands, that should hopefully change soon. For example, Apple recently announced the next seven immersive titles coming, most of which are from third parties.
But a separate announcement easily feels like the most significant development yet: live sports will soon be made available in Apple Immersive Video.
Live sports are coming in Apple Immersive Video very soon
Until now, Immersive Video’s sports offerings have been extremely minimal, limited to a handful of highlight clips produced months after games have ended.
... continue reading