Tech News
← Back to articles

No ROI in AI yet? Try these six proven tactics for creating real business value

read original related products more articles

MicroStockHub/iStock/Getty Images Plus

Follow ZDNET: Add us as a preferred source on Google.

ZDNET's key takeaways

There's growing concern that AI is a bubble about to burst.

Smart digital leaders take a tactical approach to use cases.

They get executive buy-in by focusing on strategic priorities.

With MIT recently reporting that just 5% of AI projects deliver value, there's a growing fear that the bubble surrounding generative and agentic AI technologies is about to burst.

However, Fausto Fleites, vice president of data intelligence at gardening specialist Scotts Miracle-Gro, is one business leader aiming to assuage such concerns.

Also: A minority of businesses have won big with AI. What are they doing right?

Fleites has built a successful career using machine learning and AI to turn information into insight -- and now those experiences are powering innovative deployments in a long-established business.

... continue reading