After years of buying iPhone Pro models, this year Apple tempted me away with its ultra-thin iPhone Air. And the new model has easily exceeded my expectations. But rumors of lackluster sales and a new third-party report have me worried about the iPhone Air’s future.
iPhone Air: Fantastic product, but maybe a sales letdown
Ever since the first rumors of an ultra-thin iPhone started swirling last year, I’ve found myself strongly drawn to the new model.
Apple’s iPhone lineup has had very few significant changes in recent years, at least in terms of design. I typically buy a new iPhone every year, but there was a lengthy stretch where it was hard to notice much difference from year to year—again, with exterior design primarily.
So the radically thin iPhone Air seemed like just the kind of iPhone X-style model from the future that I’d been wanting.
And to my surprise, it’s been even better than I expected.
Battery life and durability have consistently impressed me, and I’ve yet to miss the extra cameras I lost from the Pro line. Everyone I’ve talked to who has the Air loves it.
But despite the iPhone Air’s strengths, I’m worried it’s not selling well enough.
Apple hasn’t revealed official sales numbers, and it probably won’t do so in its quarterly earnings next week either.
However, analysts have observed softer demand for the Air than the rest of the iPhone 17 lineup.
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