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ZDNET's key takeaways
Adobe assures its new AI model service is copyright-safe.
Foundry models leverage Firefly and are trained on brands' IP.
Tech companies are racing to deliver personalizable AI tools.
In the age of generative AI, quantity has become a lot easier than quality. New AI tools have made it easier than ever to generate virtually every kind of content at scale, but much of it is generic, low-grade, and fraught with copyright hazards and hallucinatory nonsense. Adobe is betting that businesses will be willing to pay more for AI services that are able to deliver both quantity and quality, responsibly.
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On Monday, the tech giant announced the launch of Adobe AI Foundry, a new program through which enterprise customers can access Adobe experts for help creating their own generative AI models, custom-made to adhere to their particular brand guidelines. The Foundry is built upon Firefly, Adobe's suite of flagship generative AI models, meaning brand partners can build AI tools that can generate text, image, audio, video, and more.
Commercially safe AI
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