Creative design giant Adobe is beefing up the products it offers businesses to include custom generative AI models.
Adobe launched Adobe AI Foundry on Monday, a new offering that allows enterprises to work with the company to build custom generative AI models trained on their branding and intellectual property.
The foundry’s custom models, which can produce text, images, video, and other mediums like 3D scenes, are built off Adobe’s Firefly family of AI models. These Firefly models were launched in 2023 and have been trained entirely on licensed data. Adobe’s foundry service then fine tunes these models for each customer using their intellectual property.
The foundry service pricing is based on usage, as opposed to by seat like many of Adobe’s other products.
Hannah Elsakr, a vice president of generative AI new business ventures at Adobe, told TechCrunch the foundry service was a natural expansion of the company’s enterprise AI products — and customers were asking for more customization.
“This is elevating a lot of the capabilities we already had,” Elsakr said. “The enterprise has asked us to come in and advise us, help us, partner with us, be our premier creative marketing AI partner on this.”
Since Adobe released its Firefly models in 2023, enterprises have used them to create more than 25 billion assets.
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