GEMA returns with plans for the Game Marketing Awards

The Global Entertainment Marketing Academy of Arts & Sciences (GEMA) is reviving the Game Marketing Awards, which was once a staple for recognizing the work of game marketers. Stacy La Cotera, president and CEO of GEMA, said in an interview with GamesBeat that there hasn’t been a game marketing awards event since 2018. But good game marketing is still happening, as you can see with the Gears of War videos below. The nonprofit group, which has been around in various forms since 1965, created the MI6 game marketing awards when it was known as Promax. It migrated to IDG as the Game Marketing Awards. The awards took a pause during the pandemic and then Promax and GEMA combined and got the rights back and this year’s show will be the first under the GEMA banner. I went to those awards shows back in the day. I recall Ubisoft won 27 awards at the event for its contributions to game marketing at the 2014 show. “A lot of consumers aren’t aware that there’s this group of people behind the sc ... Read full article.