Adobe has kicked off its annual Max design conference, where it’ll be giving us a first glimpse at the latest updates coming to its Creative Cloud apps and Firefly AI models. The creative software giant is launching new generative AI tools that make digital voiceovers and custom soundtracks for videos, and adding AI assistants to Express and Photoshop for web that edit entire projects using descriptive prompts. And that’s just the start, because Adobe is planning to eventually bring AI assistants to all of its design apps.