The Humane AI Pin debacle is a reminder that AI alone doesn’t make a compelling product

The demise of Humane is perhaps the most predictable tech story of 2025. The company tried to build some buzz around its AI Pin in late 2023, marketing the device as a tiny replacement for smartphones and playing up the fact that Humane’s co-founders were former Apple employees. The problem was that it wasn’t really clear what the AI Pin would do to justify its $700 asking price (plus a $24/month subscription). It didn’t take long for things to spiral out of control. The AI Pin was released in April of 2024 to some of the worst reviews I’ve ever seen for a consumer tech product. Just a month after launch, reports surfaced that the company was already trying to be acquired — for the positively ludicrous sum of $750 million to $1 billion dollars. At the same time, it was rumored that Humane sold only 10,000 Pins, a far cry from the 100,000 they had planned for. HP was named as a potential suitor last May, and the company smartly waited until they could pluck Humane for a comparatively p ... Read full article.