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Does brand advertising work? Upwave (YC S12) is hiring engineers to answer that

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Senior Software Engineer

Upwave: The Brand Outcomes Measurement Platform

Upwave is a leading measurement company entirely focused on measuring and optimizing upper funnel campaigns.. The world’s leading advertisers, agencies, and media partners trust Upwave’s robust, AI-driven platform to bring science to the top of the funnel.

With Upwave, marketers maximize the effectiveness of brand spend. Upwave measures Brand Lift, validates Brand Reach, and surfaces Brand Optimization opportunities in one, dynamic platform with cross-channel brand measurement for CTV, Digital, Social, Linear, Addressable, Retail Media, Streaming Audio and more.

We’re a profitable, growth-stage company backed by leading venture investors (Y Combinator, Uncork Capital, Bloomberg Beta, Initialized Capital, PivotNorth, Ridge Ventures, Industry Ventures, Conductive Ventures,) and leading AdTechfounders & CEOs.

We’re a humble but ambitious team that takes its work seriously but never ourselves. Come join us.

As a Senior Software Engineer at Upwave, you’ll be a full-stack problem solver with a backend focus—building the APIs, data pipelines, and systems that power our brand measurement platform. Your work will process billions of ad impressions, manage complex data workflows, and deliver insights that inform marketing decisions for the world’s biggest brands.

You’ll collaborate across engineering, product, and data science to ship high-impact features end-to-end, scale our platform for the next phase of growth, and help define the next generation of brand measurement.

What you will do:

Build AI-powered customer experiences — integrate LLMs and advanced causal inference techniques into production workflows that automatically generate data visualizations, synthesize campaign performance into natural language insights, and help enterprise customers understand and optimize their advertising through our AI analyst "Bayes."

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