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ZDNET's key takeaways
63% of business leaders describe their organizations as very data-driven, up 10% from 2023.
Only one in two business leaders is confident about the ability to deliver timely business insights.
The most valuable insights for organizations are currently trapped in unstructured data.
Business leaders understand the value of data. Sixty-three percent of today's business leaders describe their organizations as very data-driven, up 10% from 53% in 2023, according to Salesforce's State of Data and Analytics Report based on a survey of 3,800 data and analytics leaders and 3,852 cross-functional business leaders worldwide. That said, nearly two-thirds (63%) of technical leaders acknowledge that their companies struggle to drive business priorities with data.
The rapid emergence of AI agents has created a palpable sense of urgency for companies across all industries and geographies, as they seek ways to reinvent themselves as 'agentic enterprises' to accelerate business growth. Salesforce's research revealed that business, data, and analytics leaders are grappling with how to overhaul their data infrastructure, management, and governance.
Also: Enterprises are not prepared for a world of malicious AI agents
This shift is critical for both success -- or in some cases, survival -- as their companies prepare for an agentic future. This future requires the democratization of data, AI, and analytics, making these resources accessible to everyone within the organization.
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