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Samsung Family Hub fridges will start showing adds to "Elevate" Home Ecosystem

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The software update includes a more unified user experience across connected devices, enhancements to AI Vision Inside™, expanded Knox Security and more

Samsung’s Family Hub™ for 2025 software enhancements will start rolling out in October for owners of Family Hub™ refrigerators. The update includes a more intuitive user interface, improved AI Vision Inside™ capabilities, Voice ID capabilities with Bixby[1] and upgraded security with Knox Matrix[2].

Unified Experience Across Screens

The refreshed One UI design that was first seen on Samsung’s 2025 Bespoke AI appliances will be coming to 2024 Family Hub™ models. This advances Samsung’s vision to bring a unified, seamless experience across the screens of its ecosystem of smart TVs, mobile devices and home appliances. In addition to enabling intuitive navigation and region-specific settings, users will get convenient access to features like Family Care, Pet Care and Home Care[3].

Family Hub’s™ Cover screen themes are also being updated with new features, including the addition of a Daily Board theme, that offers a new way to see useful information at a glance.

Smarter Food Tracking with AI Vision Inside Refrigerators

Family Hub™ refrigerators[4] with AI Vision Inside technology will receive upgrades to enable recognition of frequently used packaged foods and even more fresh fruits and vegetables to help families reduce food waste and save money. AI Vision Inside will now recognize 37 fresh food items, including apples, cherries, cucumbers, mangoes, kiwis and more. In addition, AI Vision can now identify and suggest labeling up to 50 packaged food items that are frequently placed in the fridge.[5]

Personalized Intelligence for Every User

Meanwhile, Bixby gets new Voice ID[6] capabilities, allowing it to recognize who is speaking and switches to their Samsung account. This makes it easy for users to access their calendar[7] and view their photos[8] or find a misplaced phone, even when it’s on silent[9].

Voice ID also enhances accessibility by syncing the refrigerator’s display with the visual settings on a user’s Samsung Galaxy phone, such as color inversion or grayscale[10]. And for quicker access, users can now activate Bixby with a simple double tap on the screen.

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