Ripple Labs has become one of the world's largest cryptocurrency companies, but executives aren't stopping there, CEO Brad Garlinghouse told CNBC. Over the past year, the firm has ramped up efforts to bridge the Web3 world and an industry that has long been viewed as its foil — traditional finance.
In an interview with CNBC's "Crypto World" at the Ripple Swell 2025 conference in New York, Garlinghouse said his firm aims to offer a wide range of traditional financial services built on blockchain infrastructure, capitalizing on growing institutional adoption of digital assets.
A blockchain is a decentralized digital ledger that logs transactions across a network of computers.
"I want to see Ripple invest in [the] future and get ahead of where that market's going," Garlinghouse said Tuesday. "The assets we have been buying have been on the traditional finance side, so we can bring crypto-enabled solutions to that traditional financial world."
Aiming at finance-focused firms
Ripple has been on a nearly $4 billion acquisition spree in hopes of building a financial services powerhouse, in 2025 alone buying prime brokerage Hidden Road for nearly $1.3 billion in April and software firm GTreasury for more than $1 billion this fall. Last week, it launched Ripple Prime, a brokerage that will offer U.S.-based institutions access to over-the-counter spot market trading across several tokens, raised $500 million in fresh funding and lifted its market value to $40 billion.
Ripple's bid to deepen its push into traditional finance comes as institutional demand for digital assets grows the Securities and Exchange Commission and Commodities Futures Trading Commission dialing back digital assets regulations this year under President Donald Trump, a self-styled crypto champion.
Bank of America and Citigroup have begun actively exploring stablecoins, with Citi recently unveiling plans to launch a crypto custody service for clients in 2026. JPMorgan in June said it plans to introduce a stablecoin-like "deposit token" on Coinbase's public blockchain Base. Beyond dollar-pegged tokens, institutional investors have poured billions of dollars into spot Bitcoin ETFs since their U.S. debut in January 2024.
" The United States used to lean out on crypto, and now we're leaning in, and I think people underestimate how big a shift that is," and the likely impact on the entire crypto market, Garlinghouse said.
Institutional integration
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