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If you were confused about Apple releasing a crossbody iPhone strap, then you’re going to find its new iPhone Pocket even more perplexing. The Pocket is actually a knitted bag, though it might be more apt to describe it as a sock designed to snugly encase your iPhone, instead of just sticking it in your purse or pocket.
This limited edition collaboration with Japanese designer Issey Miyake can be yours for an eyewatering $229.95. That’s for the crossbody version available in blue, brown, or black. A shorter version is available in additional color options (including vivid orange, yellow, purple, pink, and turquoise) for $149.95, which can be hooked over your arm or tied to a bag.
Apple says the 3D-knitted design was inspired by “a piece of cloth” (yes, really), and was born from the idea “of creating an additional pocket” that accommodates “any iPhone” and small everyday items. That means it can carry more than Apple’s $59 crossbody iPhone strap.
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1 / 3 This shows the length of the shorter version. Image: Apple
“The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,” according to Miyake Design Studio’s design director, Yoshiyuki Miyamae. “iPhone Pocket explores the concept of ‘the joy of wearing iPhone in your own way.’”
At least Steve Jobs had the good sense to mock the $29 iPod Socks as “a revolutionary new product” when unveiled back in 2004.
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