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Our friendly neighborhood AIs are now able to do a new trick. As ZDNET's Elyse Betters Picaro has shown, AI-enabled browsers like OpenAI's Atlas and Microsoft's Edge can do some of our shopping for us.
While AI-enabled shopping might seem like a gimmick akin to showing off robots dancing on America's Got Talent, agentic commerce (which is what the wonks call it) looks like it has some legs.
What does it mean for consumers? What does it mean for the big money interests? And what does it mean for small businesses, which must navigate all these changes to stay competitive?
Stay tuned: I have seven important tips that can help small business owners stay ahead of the changes and thrive in this new environment.
Let's dig in.
Online shopping isn't much fun anymore
Online shopping has gotten messier and more spam-filled. According to Amazon, the company "blocked over 275 million suspected fake reviews from its store." Obviously, Amazon is taking a proactive approach, but consumers are still finding enormous amounts of review slop within Amazon's listings.
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